Barbara Roman

When done well, email stands up as one of the most effective ways to reach target audiences, but it's changing and this change is making it even more vital, more effective.  (Source: Direct Marketing Association)

 79% of qualified leads never convert because of lack of nurturing. 

(Source: MarketingSherpa) 

 Companies that properly drip market generate 50% more sales at 33% lower costs.  (Source: Forrester Research)